Wheel Well: A Two-Day Design Sprint (click here!)


November 16-17, 2013 / CCA’s San Francisco Campus

Hosted by CCA’s Center for Art and Public Life + Design Division

Sponsored by Silicon Valley Bicycle CoalitionStanford Trauma Center  + Stanford Hospital & ClinicsCatEyeBreezer Bikes, Sportsworks

Opening Address by Chris Waugh, Senior Lead of IDEO Health & Wellness



To create a intervention that addresses the following questions:

  • How can we improve the relationship between motorists and cyclists in Silicon Valley?
  • And encourage behavior change to ensure the safety of all on the road?


Design Award

One team will be selected to move forward with their design proposal. That team will receive $1500 to refine their design for a pilot intervention.


Registration Information

There are 50 spots available. Students may sign up as a team (4-5 people) or individually.

Registration will close on Monday, November 11 or when 50 students have registered, whichever comes first. Students will be admitted on a first-come, first-serve basis.


Registration for Individuals

Students signing up independently will be placed into teams of 4 or 5, and introduced to their teammates on or before Monday, November 11


Registration for Teams

When choosing teammates, consider the variety of personal skills necessary to execute and present an innovative and exciting project. 

  • Is there someone who excels at narrative (e.g., a writer, an animator)? 
  • Is there someone who excels at organizing presentations (e.g., that student who presented a killer final last Spring)? 
  • What skills do people have that aren't necessarily aligned with their major? 


Registration for Wheel Well is now officially closed.


If you have any questions, have a team all ready to go, or just can't imagine missing this event (we can't!) - email Megan Clark (mclark@cca.edu).



Dan Cohen / Creative Producer @ Apple

Matt Cooke / Head of User Experience @ Iron Creative Communication

Maurice Woods / Co-Founder @ Convozine + Inneract Project

Thomas Prehn / Director for Global Strategic Business & Product Innovation @ CatEye

Bob Jonsen / Chief of Police @ City of Menlo Park

Corinne Winter / Executive Director @ Silicon Valley Bicycle Coalition

Derek Chan / Outreach Manager @ CA Department of Motor Vehicles

John Knox White / Transportation Planner @ SF Metropolitan Transportation Association

David Oberholtzer / Lead User Experience Designer @ Gensler




Email Megan Clark at mclark@cca.edu