Marcus Books

Discipline 
Multidisciplinary
Issue 
Community/Neighborhoods
Cultural Institution
Economic Development
Partner Organization 
African American Arts and Culture Complex
Marcus Books
Semester/Year 
Summer 2016

Team Member | Discipline

Amber Murray | MDes

Emily Booth | MDes

Sarah Ludwig | MDes

Alberto Ishida | MDes

Team Marcus Books partnered with Marcus Books and the African American Arts & Culture Complex to recreate the prominent Marcus Bookstore within the AAACC’s physical complex.

 

The Marcus Bookstore was a major hub for the San Francisco African American community in the Fillmore since the 60’s. It was a critical site for intellectual and communal activity, but was evicted in 2014 against major public outcry. Team Marcus Books partnered with the Marcus Books and the African American Arts & Culture Complex Initiative (AAACC) to recreate the space within the AAACC’s physical complex.

“We will always face contrasting goals within teams, talking through these goals and prioritizing helps to get everyone on the same page.”

The team acted as design facilitators, creating and testing prototypes, devising business strategies, and providing architectural renderings and visualizations. They also supported a dynamic relationship between the community and the organization, actively incorporating community voices into the design process. The tools and resources they developed will be used by the AAACC to carry the project forward.